Chemoxy took part in a new campaign called ‘Shining Example’, launched by Let’s Go Tees Valley and supported by Cleveland and Durham police forces, which aims to tackle the issue of cycling in the dark. The campaign includes a short film to highlight the difference that lights make how well a cyclist can be seen in the dark. It is also a reminder to drivers to look out for children and adults on bikes on these darker winter mornings and evenings.
Let’s Go Tees Valley , Cleveland and Durham police forces and BBC Radio Tees attending Chemoxy yesterday morning at 6am to meet some of Chemoxy morning commuters and offer advise to them about the safety aspects of wearing lights when cycling in the dark.
Speaking on behalf of the Cleveland and Durham Specialist Operations Unit (CDSOU), which includes roads policing for both the Cleveland and Durham areas, casualty reductions officer PCSO Nicola Bowman said: “Every day, we see people cycling without lights in the dark, despite it being illegal and dangerous. If you can’t be seen you are putting yourself and others at risk.”
Let’s Go Tees Valley advised they contacted Stephanie Thompson and Jessica Hackett from Chemoxy to participate in the campaign “Because Chemoxy are so awesome with your participation in Love to Ride and have a real commitment to cycling as well as staff wellbeing and safety and we wanted a site for the photo where cyclists would be coming in in the morning.”
Chemoxy where honoured to take part in the ‘Shining Example’ campaign as it goes towards our Better Health at Work, as an organisation, Chemoxy cares about its employees and wishes to do all it can through work, to help them to be as happy and healthy as possible.
The campaign video is available to view here: http://www.letsgoteesvalley.co.uk/shiningexample/.